Client: Wells Vehicle Electronics
WellsVE.com serves the needs of automotive parts distributors and jobbers as well as professional technicians and do-it-yourself customers. It offers dramatically enhanced content, including dozens of in-depth diagnostic and repair videos, trouble code search tools and other resources designed to help customers identify and repair issues affecting vehicle driveability and performance.
But redesigning Wells Vehicle Electronics’ website was just the beginning. Since then, BrownBoots has built two additional websites for the company’s other brands, a Spanish translation of WellsVE.com, two microsites for sales teams and plenty of web applications, including Virtual Tech, which automotive technicians and amateurs alike can use to identify engine issues by walking through a series of questions and, ultimately, recommending the most appropriate action to solve the problem.
- Content management system (CMS) integration
- Copywriting (e.g., print ad copy, website copy)
- Custom web design
- E-marketing (e.g., e-newsletter)
- Foreign language website development
- Research and strategy
- Search engine optimization (SEO)
- Web application development (e.g., how-to wizard, database-driven apps, password-protected content/functionality, tablet-optimized microsite)