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Smooth Moves custom website design homepage
Custom web design for Smooth Moves

Client: Smooth Moves

Smooth Moves wanted their customers’ experiences on their website to be…well…smoother. So when it came time for a complete overhaul, we were happy to make their site look and function as flawlessly as their boat seat suspension systems. The streamlined e-commerce platform, find-a-dealer web application, and meet-the-anglers feature all make for a painless and productive cruise through the site.

In tandem with the custom web development, BrownBoots created a new catalog that reflected the look, feel and messaging of the new site. We also produced a print ad for a trade publication, ensuring brand consistency across multiple platforms.

Of course, results are what count most — and we couldn’t be happier with what we’re seeing so far. Thanks to search engine optimization (SEO) research and copywriting, monthly traffic has roughly doubled, and sales in the first month greatly increased. Now that’s what we call smooth moves!


  • Advertising (e.g., print ads)
  • Brochure design
  • Content management system (CMS) integration (e.g., WordPress)
  • Copywriting (e.g., brochure and website copywriting)
  • Custom web development
  • E-commerce
  • Mobile optimization (e.g., responsive web design)
  • Photo editing
  • Search engine optimization (SEO)
Smooth Moves responsive web design: homepage Smooth Moves responsive web design: “Find a Dealer” search
Responsive mobile phone views of the Smooth Moves homepage and “Find a Dealer” search
Smooth Moves brochure design
Smooth Moves printed catalog brochure