While we geek out on technology, we at BrownBoots also have an equally awesome portfolio of printed pieces. From letterhead and magazine ads to sell sheets and folders to direct mail design and brochure design, we are happy to tackle copywriting, graphic design and vendor management, working closely with you to produce an engaging, effective marketing piece.
If it can be printed, our graphic designers can create it. Here are some common examples of projects with which we can help.
- Annual reports
- Books and booklets
- Business cards
- Packaging (e.g., DVD covers)
- Sell sheets
- Specialty publications
- Tradeshow booth displays
Print Project FAQ
BrownBoots’ content specialist is eager to work with you to determine not only what your audience needs to hear, but also how best to say it. And our designers can provide direction when it comes to imagery — whether that comes in the form of custom-made graphics, stock imagery or professional photography.
Most copywriting and photography can be accomplished in house, but we’re also happy to find and coordinate with a third party, if necessary. Alternatively, if you already have the text and images you want, then we will work with those to create an effective marketing piece.
We can provide some photography services in house, including product photography, industrial/facility photography, portraits/headshots, architectural photography and outdoor/nature photography.
We always work with clients to find the service most suitable for the project, and sometimes that means connecting with other photographers. It really depends on the scope and nature of the project.
If professional photography proves to be cost-prohibitive, we recommend using appropriate, high-quality stock images.
Yes. Whether you need website copy, text for printed pieces, a press release, video scripts or the perfect tagline for a product, our content specialist is more than capable of creating the messaging your customers or clients need to hear.
Choosing the right printer for the job is paramount, so we weigh each printer’s capabilities and price points carefully before making a recommendation. We have worked with many printers in the area, including E.P. Direct; Graphic Composition, Inc.; and Spectra Print.
If you have a preferred vendor, we’re more than happy to work with them too.
Logo Design and Branding
Whether image-based or typeface-based, your logo is the foundation of your brand and marketing endeavors. Every ad, brochure, newsletter, campaign or website that follows builds from your branding identity. That’s why we don’t take any shortcuts, presenting a series of black and white logo options, revising as needed and then adding a color palette that suits your tone.
But logo design is only the beginning of your brand. BrownBoots’ identity packages include not only a logo in various file formats, but also layouts for business cards, letterhead and envelopes. Need a style guide? We can do that too.
Our process for logo design
Here are the steps we typically follow when working on identity and branding projects, particularly logo design:
- We gather information about your business or organization, goals, audience, tone and color preferences.
- We present black-and-white options for two or three concepts (or more, if requested).
- We make revisions as needed, and once a concept is approved, we present color options.
- When a color palette is approved (with revisions made, as necessary), we prep various file types for use in print and on the web and send them to you.
Finally, we lay out business cards, letterhead, envelopes and any other items, if they were requested as part of the project scope
Logo Design FAQ
Because your visual identity is the cornerstone of your brand and all future marketing projects, we never cut corners. A logo could come in as low as $2,000; however, there are a number of factors that can drive up how many hours we need to allocate to the project, including number of options you want to review and number of rounds of revisions.
And since imagery and colors can be subject to individual taste, the more members on a committee or the more rungs on the ladder for logo approval, the more time we tend to spend in meetings and on revisions.
By and large, that depends on you, the client, and your schedule. Depending on your availability, we typically can share black and white options a week or so after our initial meeting. Color variations might take an additional week or less. If revisions are minor, we can send the various file formats within a few days of final approval, which brings the project to two to three weeks.
However, in our experience, the project timeline for logo design tends to stretch out because clients tend to need a lot of eyes on the project, and the feedback/approval process can take time. The same goes for coordinating calendars among board members, committee members and so forth. We always strive for efficiency, but, realistically, logos can range from as few as two weeks to a full month or more.
If you need sub-branding or a slogan for a new initiative, milestone or product, we’re happy to work with you to augment your existing brand.
A style guide — sometimes called a style manual — contains pre-determined standards for writing and graphical elements. The style guide could contain how to use (and how not to use) a logo, such as how much space should be around it, which colors are appropriate to use for the logo, and how to treat the logo in conjunction with other logos or visual identifiers.
Style guides ensure a consistency in design treatments and, often, a unity of tone to keep brands strong. They are particularly useful when more than one individual in a business or organization is charged with developing marketing communications. Style guides also are important when companies plan to make their logos or other brand identifiers available to other entities and/or the public.
Style guides can be printed out and distributed as hard copies. Alternatively, we can create a digital style guide that lives on a website and behind a password, if necessary.