Client: Manning Lighting
Manning Lighting prides itself on offering complete customization and full satisfaction for customers. So does BrownBoots. That’s just one reason why we’re such a good fit. Working together always tends to lead to bright ideas (pardon the pun).
Manning’s history of working side by side with some of the world’s greatest lighting designers, architects and engineers called for a custom web design that reflected a high level of professionalism. The first and greatest need was an inventory system and database that would serve as the backbone to the new site. BrownBoots knew getting that infrastructure in place would provide Manning with a website that not only excelled in searchability, but also allowed the customer the freedom to generate spec sheets for custom lighting requests instantly.
Since lighting is a very visual industry, the need for a large database and gallery to manage photos of fixtures, finishes and final products also was a critical component of the site. Through the use of BrownBoots’ own content management system (CMS), we were able to give Manning the freedom to add and manage photos as well as update the website with a click of a button.
- Advertising (e.g., print ads and online ads)
- Copywriting (e.g., advertising text)
- Custom web design
- Database development
- E-marketing (e.g., e-blast)
- Print work (e.g., brochure design, sell sheets)
- Research and strategy
- Search engine optimization (SEO)