Client: Alliance Manufacturing
No website lasts forever; technology is always in a state of flux. Whenever we get the opportunity to redesign a website we built for a client, we take a strategic approach to modifications.
With Alliance Manufacturing’s website, focus became name of the game. An audit on the website traffic stats revealed what visitors wanted most. Not only did we reduce the number of plugins, but we streamlined and enhanced the existing content. If a page wasn’t being visited, it had to go. Driving people to the “Request a Quote” page remained the main goal, and already site traffic for that webform is up, year over year.
Tied into the website analysis was a robust search engine optimization (SEO) strategy to increase qualified traffic to the site. We’re happy to report that SEO rankings are on the rise, with Alliance’s website currently listed first for “industrial parts washers.”
Of course, the new custom web design also features a clean, fresh look. What else would you expect from a manufacturer of industrial parts washers and parts cleaning systems?
- Content management system (CMS) integration (e.g., WordPress)
- Custom web design
- Database development
- Mobile optimization (e.g., responsive web design)
- Research and strategy
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Social media / blog integration