In 2006, the Fond du Lac Family YMCA and the Boys & Girls Clubs of Fond du Lac realized they had shared goals and shared needs. When it came time to develop an identity to build awareness for a $12.5 million capital campaign, BrownBoots was able to help.
It was important to gain the broadest possible awareness, with a relatively small budget. It was imperative that the funds raised be used for the building project, rather than paying for the marketing efforts.
BrownBoots connected with former clients, employers and marketing partners to create a comprehensive campaign that included web, signage, video, outdoor advertising, radio and print. Through collaborative negotiations (and donations), we delivered a $40,000 marketing program for just over $10,000. Now, three years later with the campaign goal reached, both organizations will move into their new facility in summer 2010.