Downtown Fond du Lac Partnership was suffering from an identity crisis. A group of small downtown businesses understood that they could all benefit from promoting downtown as a destination. We created an identity for the downtown, along with a campaign that could be adopted by the participating businesses.
Local organizations have to work hard to stand out. They don’t have the dollars the national groups do, so often they rely on the resources they provide. BrownBoots was able to help. The end result is a web site that provides the functionality they require to connect with members and parents, while visually communicating the mission of the Club.
“Get the families here, and if they’re a good fit, they’ll stay.” This is the core recruitment strategy of St. Lawrence Seminary High School. We developed a site that provided beautiful imagery of the campus, content tailored to prospective students and their parents, and most imporant, constant queues to schedule a visit.
The management team at Mid-States Aluminum was charged to focus on quality and service improvement. It was important that their web site communicate this focus. We identified key barriers to search engine recognition and provided a clean look that highlighted the team and Mid-States Aluminum’s lean manufacturing processes.
Brenner Tank has been through a lot of changes. BrownBoots has been with them along the way, helping with positioning, media planning and print. In 2008, when Brenner became part of the Walker Group, they began consolidating resources. When Walker wanted to move hosting and web management in-house, BrownBoots was able to work collaboratively with them to design a new web site that communicates Brenner’s uncompromising mettle.
After meeting with multiple agencies, Franklin Energy — a national consultant in energy efficiency programs — invited BrownBoots to redesign their web site, incorporating their new identity. The site project had two primary objectives: look inviting to potential employees and establish credibility with prospective clients. After the site launched successfully, Franklin retained to BrownBoots to apply their skills to collateral and other trade materials.