Mercury Marine is one of our community’s leading employers and a world-class manufacturer of marine engines. Mercury works with a number of marketing partners, but were interested in finding a local source for projects that would require frequent, and often sensitive updates. They began working with BrownBoots for help with press kits.
Many products and stories are given final approval for show just before key shows. The competitive nature of Mercury’s business requires the ability to add or subtract information almost immediately.
BrownBoots developed an interactive media kit that would deliver product photos, releases and connect the media with a number of key contacts at Mercury Marine. The media kit is distributed via DVD and online, and is designed to be easily updated by Mercury staff. Lead time is greatly reduced.