Client: Mercury Marine

Mercury Marine is, in many ways, the heart of Fond du Lac due to it being one of its leading employers. As a world-class manufacturer of marine engines, Mercury works with a number of marketing partners; but because of their vested interest in the Fond du Lac area, they were interested in finding a local marketing vendor. Lucky for them, they have us nearby!

BrownBoots has conducted research with Mercury retailers, developed print collateral, publications and online applications for Mercury … but one of our continuous projects is the Mercury Press Kit.

As with any show, final approval for products and stories are down to wire. Mercury had a need to develop an interactive media kit that could be updated quickly and that would provide product photos, press releases and connect the media with key players at Mercury Marine. The media kit is delivered online, as well as via flash drive, and is developed to be easily maintained by Mercury staff.

Tactics

  • Copywriting
  • Graphic design
  • Multimedia (Flash)
  • Research and strategy
  • Website development (HTML/CSS)