Client: Manning Lighting, Inc.
Manning Lighting, Inc. prides itself on offering complete customization and full satisfaction by treating lighting as an experience, rather than a product. Working side by side with some of the world's greatest lighting designers, architects and engineers called for a website that reflected a high level of professionalism.
The first and greatest need was an inventory system and database that would serve as the backbone to the new site. BrownBoots knew that getting that infrastructure in place would provide Manning with a site that not only excelled in searchability, but also allowed the customer the freedom to generate spec sheets for custom lighting requests instantly. Manning's customer promise centers on offering truly customized products and full alterations to existing fixtures. Building this function into the website was critical.
Since lighting is a very visual industry, the need for a large database and gallery to manage photos of fixtures, finishes and final products also was a critical component of the site. Through the use of BrownBoots' own content management system (CMS), we were able to give Manning the freedom to add and manage photos as well as update the site with a click of a button. Working so closely with the folks at Manning on a project of this magnitude proved be a very enlightening, indeed. We were also delighted to be awarded with a Silver ADDY® Award for work on their site.
Tactics
- Content Management System (CMS) integration
- Copywriting
- Database building
- Graphic design
- Research and strategy
- Website development (HTML/CSS)
Sum it up!
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