Client: Leaderfest
Leaderfest is a young professional regional event in Northeast Wisconsin. The first year of the event, it didn’t necessarily have a “brand.” In 2008, the second year of the event, it was hosted by Fond du Lac's young professionals organization (YPF) and BrownBoots was brought on board. The name of the event was concepted, and numerous collateral pieces from print invites to sponsor banners to nametags were developed. If it was needed for the event, we created it!
Over the last three years, the name of the event has become well known and the brand has continued to grow. Each year the event is hosted by different young professional groups in Northeast Wisconsin and BrownBoots is proud to work with them each year to continue to make Leaderfest a “must attend” event for Wisconsin young professionals.
Tactics
- Copywriting
- Database building
- Research and strategy
- Graphic design
- Logo/identity development
- Multimedia (Flash)
- Public relations
- Website development (HTML/CSS)
Sum it up!
Working with you to produce great results:
Managing your message
We wanted to make you, our clients, comfortable with the web, so we developed a Content Management System (CMS) to put you in control of your site.