Client: Downtown Fond du Lac Partnership
The Downtown Fond du Lac Partnership and BrownBoots were both started ten years ago and both entities love downtown Fond du Lac … our partnership was meant to be. Comprised of downtown businesses, the Downtown Fond du Lac Partnership membership continues to grow, and their activities do as well. This growth made it a necessity to distinguish promoting the Downtown Fond du Lac Partnership from downtown Fond du Lac itself.
The Downtown Fond du Lac Partnership and BrownBoots worked together to develop a new identity for the DFP, as well as, a complete identity and re-branding campaign for downtown Fond du Lac as a destination.
Everything from new logos and print collateral to updated web presence and street banners were developed. The campaign is still going strong and continuing to evolve to meet the changing needs of a growing and prospering downtown.
Tactics
- Content management system (CMS) integration
- Database building
- Illustration and graphic design
- Logo/identity development
- Photography
- Public relations
- Research and strategy
- Search engine optimization (SEO)
- Website development (HTML/CSS)
Sum it up!
Working with you to produce great results:
Managing your message
We wanted to make you, our clients, comfortable with the web, so we developed a Content Management System (CMS) to put you in control of your site.




