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Wisconsin Website Design
At BrownBoots Interactive, we go through a specific process when talking to our clients. The conversation starts with audience. Helping clients focus on their audience always leads to a better thought process and therefore more effective marketing materials. Continue reading
‘Growing Season’ campaign reaps ADDY® Award
A yearlong, multi-channel marketing project will bear some additional fruit when BrownBoots Interactive is recognized Feb. 29 at the Fox River Ad Club’s ADDY® Awards Gala. Continue reading
Mapping tool proves a popular destination
Attribute it to industry trends, the exposure to ever-evolving technology or sheer coincidence, but sometimes there just seems to be a “run” on requests for a certain website feature. Continue reading
Not all CMSs are created equal
Here at Brownboots we take pride in providing excellent client support and building websites for businesses that help make things run smoother. One of the most valuable tools we offer is our proprietary content management system (CMS). Continue reading
Web analytics for fun, profit…and bragging rights
As with any tool, website statistics can be helpful or harmful depending on how they are wielded. Continue reading
Challenges of space exploration have nothing on estimating
Forget tractor beams, replicators and holodecks; the greatest human achievement “Star Trek” foreshadows is instantaneous estimating. Continue reading
Posted in Public Service Announcements
Tagged account executives, estimating, new website, Star Trek, tips, website development
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This agency (and its owner) have much to be thankful for
At BrownBoots, we have wonderful clients who challenge us to be our best at every turn. We have the privilege of working in a field that is ever-changing and constantly opening up new avenues for exploring new technologies and inventing new answers. We’re also fortunate to work with people in our office that think of each other as family, not just co-workers. Continue reading
Quick tips for reaching your blog’s full potential
Whether you’re just starting to tip your toe into the uncertain waters of social media or preparing to dive headfirst into the vast ocean of online applications, a blog is an excellent first step to getting your feet wet. Continue reading
Posted in Public Service Announcements
Tagged blog, communications, marketing communications, social media, tips, writing
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Accurate machine translation is impossible
Did you know that accurate machine translation of a website is impossible to achieve? It’s true! Continue reading
Posted in Public Service Announcements, Web Design
Tagged natural language processing, new website, translation
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The mobile web ‘Rule of Thumb’
There are many new factors to consider when designing for the growing mobile market: smaller screen sizes; slower connection speeds; unique and specific browsing intentions; and emerging mobile-specific technologies like location awareness, one-click dialing and camera integration. Continue reading