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Author Archives: David Williams
When it comes to mobile websites, one size doesn’t fit all
A battle is being waged to decide “best practice” for mobile websites. Some would have you believe that building a separate, mobile-optimized microsite is the way to go.
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Second time’s the charm with new Boys & Girls Club website
When it comes to websites, we don’t have a problem with “do overs.” In fact, when a client asks us to build a new website five years after we launched their last one, we can’t help but smile.
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Posted in News, Web Design
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When marketing becomes a laughing matter
No matter which team wins the Super Bowl this Sunday, advertisers will score a proverbial touchdown with the ads that air between plays.
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Posted in Public Service Announcements
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Introducing the ‘Wonderful Wizard of Wells’
Here’s one wizard you won’t have to follow a yellow brick road to find…
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Posted in News
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Website evaluation: Accessibility
One of the worst things your website can do is snub its guests. That’s why the next step after getting your content in good order is making sure people can access it — not only your target audience, but also anyone who happens to stumble upon your site.
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Posted in Public Service Announcements
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A free Halloween treat (or trick?) from BrownBoots
Halloween would have to be the worst day for a zombie apocalypse. Most people would likely dismiss the shambling hoard of undead as a holiday stunt, not the end of life as we know it, and let the pranksters draw near.
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Posted in Fun
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‘Do I need a mobile website?’ New mobile web statistics suggest yes!
The staff at BrownBoots Interactive never misses an opportunity to extol the virtues of accommodating visitors who want to log onto the World Wide Web while on the go. We talk to our clients about the benefits of a mobile website not because we’re pushy salespeople, but because we know how frustrating it is when you’re trying to find information or make a purchase from a smartphone while on a website that hasn’t been optimized for mobile users.
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Posted in Public Service Announcements
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Website evaluation: Content (Part 2)
If content is king — and at BrownBoots Interactive, we wholeheartedly believe it is — surely the topic deserves a second look.
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Posted in Public Service Announcements
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Website evaluation: Content (Part 1)
Strategic planning is top priority, but once you know the whys and wherefores of your website, it’s time to dive into the content.
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Posted in Public Service Announcements
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Website evaluation: Planning
Most of us are familiar with the catchphrase “Content is king!” as it relates to marketing communications. That goes double for websites. But there’s one thing that trumps the monarchy…
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Posted in Public Service Announcements
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