Here at Brownboots we take pride in providing excellent client support and building websites for businesses that help make things run smoother. One of the most valuable tools we offer is our proprietary content management system (CMS).
Simply put, a content management system is a tool that allows clients to easily make changes to their website, without having to know any programming or HTML. Instead of calling up an offsite “webmaster,” clients using the BrownBoots CMS have the power to make many changes — such as adding a new page, replacing a photo or editing text — on their own.
Of course, our CMS isn’t the only CMS out there. But while mass-market systems have many attractive features, they also have some major drawbacks. Here are some ways that BrownBoots’ custom-made CMS has an edge over CMSs available to the general public:
Unique site design
Ever wonder why some websites seem to look like every other site out there, almost as though they were created straight from a template? Well, chances are they were! Having control of our own CMS allows BrownBoots’ brilliant graphic designers to create beautiful sites that stand out — and distinguish your site from your competition’s. There are virtually no constraints regarding your site’s appearance because all of our layouts are custom-coded!
Security
Keeping your company’s data secure is imperative. Other popular CMSs have become an attractive target for hackers, spammers and other malicious people. Once a hacker discovers a vulnerability in a particular system, he/she probably will continue to exploit other sites using that CMS. By going with a popular CMS, your site has a much bigger “bull’s-eye” for potential intruders.
Updates
When security vulnerabilities are discovered or new features are introduced, updates are required of CMSs. Major updates from popular CMSs can wreak havoc on a company’s website, especially if the site uses older components or plugins that no longer are compatible with the new system. At BrownBoots, we have full control over when an update is implemented and can plan accordingly. And if we overlooked anything, we’re only a phone call away. The same cannot always be said about the developers of other CMSs.
Performance and personalization
We’ve all visited websites that seem to take forever to load. Oftentimes, this is due to several unnecessary database calls or scripts running in the background. When a CMS is built to support all users, they often include dozens of features that go unused on any given site. Since we personally develop everything from scratch at BrownBoots, this results in much less loading time. It also gives us the opportunity to integrate our system with your company’s back-office systems, like inventory records and accounts.
Our CMS is just another way that BrownBoots provides customized tools and solutions for our clients. When it comes to websites, our CMS gives you exactly what you need — no more, no less.
