Alan favors a practical and pragmatic approach that is apparent from the moment you meet him. He likes conversation, and understands that communicating well with your customers relies on understanding that customer.
One thing people want to understand about us is our name, BrownBoots. A clear-cut case of serendipity, Alan wanted a name that reflected the ideals of hard work and family values. Pondering a name for his start up enterprise, his son came in wearing some old work boots and the rest, as they say, is history.
We’ve been sharing that story ever since. It does make a good ice breaker.
Alan is active in the community, serving as chair for the Fond du Lac Area Association of Commerce Board of Directors, board member of Fond du Lac Family YMCA and the Center for Enterprise Development, and sits on the Advisory Council for the Fond du Lac Children’s Museum.
